Worst Decision of My Life Free Essays

My senior year of high school was coming to a close. Everyone was in anticipation for Graduation and the school year to come to an end. My parents had been planning a trip to Florida for quite some time now and I couldn’t Walt for them to leave. We will write a custom essay sample on Worst Decision of My Life or any similar topic only for you Order Now I decided to plan a party for Friday night even though my parents had specifically told me not to have a bunch of people over. I could hardly sleep Thursday night because I was so excited for what the following night might have in store. Up until Friday, I had only told my closest friends about the party o that the whole school doesn’t show up at my house. As Friday went on I continued to tell more people and word spread like a wild fire on a dry, hot day. I was almost tempted to throw off the party because by the end of the school day it seemed like everyone had heard about it. I decided to throw the party anyway because it was nearing the end of the school year and we had to go out with a bash. People started showing up at my house around 8:00. Everything was going smoothly until about 10:00, when what seemed to be fifty kids showed up from my high school within a ten minute span. I knew It was going to be a problem but since I was already a little buzzed, I let them all come In. My street was full of cars parked all the way up and down the road. In the basement the music was blaring and everyone was dancing having a good time. There were beer cans littered everywhere with the trash can overflowing with cans, bottles, and red solo cups. There was a distinct strong smell of sweat mixed with the spilt beer all over the ping pong table and floor. As you would walk across the basement floor, you could feel the soles of your shoes sticking to the round from all the spillage. As you walk out into the garage, there are cigarette butts scattered throughout, with a dense cloud of smoke that filled the air. I had to keep the garage closed so that the neighbors couldn’t see what was going on. Atone point around midnight, things took a turn for the worse. People started getting out of control. All of us where underage, and could barely handle our liquor. It all started when someone began projectile vomiting all over the basement couch. All I could think at that point was that my parents are going to kill me. Just moments after that, omen tripped down the stairs and put a massive hole In the wall. The hole was so big that I you could fit a fridge through it. At that point I was fed up and started directing people out. When I thought it was all finally over, as I was telling people to leave, a fight broke out. To this day, I still have no idea what started the fight. The fight moved outside to the front yard to my dismay. The neighbors heard the commotion and came outside and immediately called the cops. When the cops showed up, pretty much everyone was gone except a few of my friends who were taming the night and the kid who got beat up. After the cop talked to the boy who got in the fight, he came up to my house and knocked on the door. My heart was racing as I answered the door, knowing that there were consequences to come. Luckily, I didn’t get Into any trouble with the law, but In no way could I avoid having to make that call to my parents who were trying to have a good time on vacation. It was almost two In the morning when called and as soon as my dad answered he knew something was wrong. How to cite Worst Decision of My Life, Papers

Understand the Tradeoffs Switch Evolution

Question: Task 1: The company are considering relative merits of public, private and hybrid cloud solutions. They are also considering replacing their desktop PCs with thin or zero clients. In a formal memorandum to the CU CEO. Outline the case for each of the three deployment methods, Outline the use of remote desktop solutions (sometimes called Desktop as a Service), Differentiate between thin and zero clients providing two examples of each. Your memorandum should finish with a justified recommendation for one of the cloud deployment models and a single computer model that would be suitable should a remote desktop solution be chosen. Task 2: Create a subnet structure for the company that reflects their requirements. You should clearly Identify each of the subnets, The network address of each subnet, The range of host addresses for each subnet, The subnet mask for each subnet. Create a topology diagram clearly showing how the routers and switches would be interconnected. (represent each of the subnets by a single switch) Task 3: As part of the proposed design form a consultant employed by CU level 3 switches are used. The CIO is somewhat set in his ways and has not been keeping up with technology as well as he should. Write a short report that explains The function of layers 2 and 3 of the OSI model, How these map on to the TCP/IP model, The protocols that the company are likely to be using at these levels, The difference between level 2 switches, level 3 switches and routers, Justify the use of routers for the gateway between the company and the internet but level 3 switches within the company.? Answer: Task 1 Public, Private and Hybrid Cloud Solution The cloud solution are provided in three categories: Public, Private and Hybrid. Public cloud solution has internet provided by the cloud service provider, where software and data storage resources are made available. The cloud services, in this environment, are virtually provided. The services are pooled for construction. The physical resources re shared over internet. The resources can be accessed over Internet, which is on a public network. The private cloud solution involves firewall behind the cloud services. The services included here are: automation, metered usages, self-service and consolidation. The network is virtual here too, but over a private network. Thus, this is a secure cloud. The hybrid cloud solution is a combination of private and public cloud solution. Here, some resources are shared over internet and pooled, and others are behind firewall and on a private network. The application on a public cloud solution is shared over internet, and are termed as Software-as-a-service. Some of the service providers of public cloud are: Amazon Elastic Compute Cloud (EC2), Google AppEngine, Windows Azure Service Platform etc. The public cloud service are used by the organisation when an economic solution is sought for. They are inexpensive as the applications, software, hardware, bandwidth etc. are beard by the cloud service provider. The cost included in it involves only for the usage done, as it is mostly pay per use type of model. But on a downside, the model lack some security, has a limited configuration, and thus, if the services required are to be very secure, this cannot be used. This service is used when the applications of the company are to be used by a mass of people at different locations. The application codes has to be developed by user. The security plan has also to be y implemented by user. They are suited when work are done collaboratively. The private cloud service is provided and owned by a single company, and hence, the services are very flexible. Services are scalable and provisional as per the use of the customer. The cloud architecture data centre is owned, maintained and controlled by a single company. They are the most expensive cloud service, in which rates may vary as per the customisation. They have most secure connection due to its security features and customisation, and all the assets are controlled by the firewall. They are used by large companies. They are best suited when the security and control is the main concern of the organisation, the data privacy is of uttermost importance, and the funds are available in adequate amount to run a data centre independently. The hybrid cloud solution involves the above two, in a definite proportion. The private cloud is managed with a dependency on public servers. They have medium cost, and are generally offered on flexible rates. They are best suited when privacy and security is required on a Software-as-a-service. Here, a Virtual Private Network (VPN) is implemented by the cloud service provided for security. The data can be kept secure, at the same time made available to the customer on a public domain. Remote Desktop Solution Remote desktop solution provides the user with an operating system or a software/application, which enables them to control the computer at a different location. The remote desktop feature can be used to control the computer as well as a server, which can be even virtually present on a cloud, and use it just like a local system. They generally use internet to connect to the remote desktop server (the computer which is controlled) by remote desktop client (the computer which controls). They allow accessing the computer when on the go, from any location when an internet service is available. They are also called as Desktop as a service. Thin and Zero Clients Thin and Zero client both provide virtual desktop access. The zero client gives the access to a data centre to the client, and is very light weight application. Whereas, the thin client is like a computer, and expansion options are limited here. They provide complexity in connecting to the data centre for access. For example, in think client, a plug-and-play USB can be used to access the virtual desktop by plugging it in the USB port of the system directly. Whereas, in a zero client, the local plug and play option is not available, the system has to be connected to the internet for access to virtual desktop. Thus, this makes zero client very fast, but provides a risk of lock-in. They are developed for a specific purpose, with the specific protocol implementations. Again, as an example, the thin client has an OS installed in with, which a light weight OS, like Linux or Embedded Windows. Whereas, the zero client has a processor on board, which has been designed for a specific protocol, like Microsoft RDP, SPICE, VMware PCoIP etc. Recommendation A hybrid cloud solution is most suitable for the company here, because they get the security and privacy as desired, but at a low cost. They also provide the remote desktop connection, and thus, can be controlled from a different location. They are cost effective and efficient. Task 2 IP Allocation Table: Subnet Name Addresses Needed Allocated Number of Addresses Address Subnet Mask Range of Addresses Dispatch 180 254 78.34.34.16 /24 78.34.34.17-78.34.35.14 Design 470 510 78.34.32.16 /23 78.34.32.17-78.34.34.14 Sales Marketing 2019 2046 78.34.12.16 /21 78.34.12.17-78.34.20.14 Production 534 1022 78.34.28.16 /22 78.34.28.17-78.34.32.14 Purchasing Warehouse 1290 2046 78.34.20.16 /21 78.34.20.17-78.34.28.14 HR 47 62 78.34.36.16 /26 78.34.36.17-78.34.36.78 Estates Services 103 126 78.34.35.16 /25 78.34.35.17-78.34.35.142 Legal Directorate 93 126 78.34.35.144 /25 78.34.35.145-78.34.36.14 Total IP Addresses needed: 4736 Total allocated IP address: 6192 Network Topology Task 3 A system switch (additionally called exchanging centre, spanning centre, authoritatively MAC bridge) is a PC organizing gadget that join gadgets together on a PC system, by utilizing parcel changing to get, process and forward information to the destination gadget. Not at all like less propelled system centre points, a system switch advances information just to one or numerous gadgets that need to get it, instead of television the same information out of each of its ports. A system switch is a multiport system connect that uses equipment locations to process and forward information at the information connection (layer 2) of the OSI model. Switches can likewise handle information at the system (layer 3) by moreover fusing steering usefulness that most usually uses IP locations to perform parcel sending; such switches are ordinarily known as layer-3 switches or multilayer switches. Beside most regularly utilized Ethernet switches, they exist for different sorts of systems, including Fibre Channel, Asynchronous Transfer Mode, and InfiniBand. The main Ethernet switch was presented by Kalpana in 1990. The system layer gives the practical and procedural method for exchanging variable length information groupings from a source to a destination by means of one or more systems, while keeping up the nature of administration asked for by the Transport layer. The Network layer performs system directing capacities, and may additionally perform fracture and reassembly, and report conveyance blunders. Switches work at this layersending information all through the developed system and making the Internet conceivable. This is a legitimate tending to plan qualities are picked by the system engineer. The tending to plan is progressive. The best-known case of a layer 3 convention is the Internet Protocol (IP). It deals with the connectionless exchange of information one bounce at once, from end framework to entrance switch, to switch to switch, and from departure switch to destination end framework. It is not in charge of solid conveyance to a next bounce, however just for the discovery of error parcels so they may be tossed. At the point when the medium of the following bounce can't acknowledge a parcel in its present length, IP is in charge of dividing into adequately little parcels that the medium can acknowledge it. Layer 2 works with the Data-Link Layer and MAC addresses/ Broadcast spaces. Layer 3 is the Network Layer and works with IP tending to and Routing. Various layer administration conventions, a capacity characterized in the Management Annex, ISO 7498/4, fit in with the system layer. These incorporate steering conventions, multicast bunch administration, system layer data and lapse, and system layer location task. It is the capacity of the payload that makes these have a place with the system layer, not the convention that conveys them. The information connection layer gives the utilitarian and procedural intends to exchange information between system substances and to distinguish and conceivably remedy mistakes that may happen in the physical layer. Initially, this layer was expected for point-to-point and point-to-multipoint media, normal for wide territory media in the phone framework. Neighbourhood structural planning, which included telecast fit multi-access media, was created freely of the ISO work, in IEEE Project 802. IEEE work expected sub layering and administration works not needed for WAN utilization. In advanced practice, just lapse discovery, not stream control utilizing sliding window, is available in cutting edge information join conventions, for example, Point-to-Point Protocol (PPP), and, on neighbourhood, the IEEE 802.2 LLC layer is not utilized for most conventions on Ethernet, and, on other neighbourhood, its stream control and affirmation components are infrequently utilized. Sliding window str eam control and affirmation is utilized at the vehicle layers by conventions, for example, TCP, yet is still utilized as a part of specialties where X.25 offers execution performance. Bridging Technology has been around since the 1980s (and possibly prior). Spanning includes division of neighbourhood (LANs) at the Layer 2 level. A multiport connect commonly finds out about the Media Access Control (MAC) addresses on each of its ports and straightforwardly passes MAC casings bound to those ports. These extensions likewise guarantee that casings bound for MAC addresses that lie on the same port as the starting station are not sent to alternate ports. For the purpose of this dialog, we consider just Ethernet LANs. Layer 2 switches viably give the same usefulness. They are like multiport scaffolds in that they learn and forward edges on every port. The real distinction is the inclusion of equipment that guarantees that different exchanging ways inside the switch can be dynamic in the meantime. Layer 2 switches themselves go about as IP end hubs for Simple Network Management Protocol (SNMP) administration, Telnet, and Web based administration. Such administration usefulness includes the vicinity of an IP stack on the switch alongside User Datagram Protocol (UDP), Transmission Control Protocol (TCP), Telnet, and SNMP capacities. The switches themselves have a MAC address with the goal that they can be tended to as a Layer 2 end hub while additionally giving straightforward switch capacities. Layer 2 exchanging does not, by and large, include changing the MAC outline. On the other hand, there are circumstances when switches change the MAC outline. The IEEE 802.1Q Committee is dealing with a VLAN standard that includes labelling a MAC outline with the VLAN it has a place with; this labelling procedure includes changing the MAC outline. Crossing over innovation likewise includes the Spanning-Tree Protocol. This is needed in a multibridge system to stay away from circles. The same standards additionally apply towards Layer 2 switches, and most business Layer 2 switches bolster the Spanning-Tree Protocol. The past talk gives a diagram of Layer 2 exchanging functions. Layer 2 exchanging is MAC casing based, does not include adjusting the MAC outline, when all is said in done, and gives straightforward exchanging in standard parallel with MAC outlines. Since these switches work at Layer 2, they are convention autonomous. In any case, Layer 2 exchanging does not scale well due to shows. In spite of the fact that VLANs assuage this issue to some degree, there is most likely a requirement for machines on distinctive VLANs to convey. One illustration is the circumstance where an organization has various intranet servers on independent subnets (and subsequently VLANs), bringing about a considerable measure of intersubnet movement. In such cases, utilization of a switch is unavoidable; Layer 3 switches enter as of right now. Layer 3 exchanging is a generally new term, which has been developed by a various sellers to depict their items. For instance, one school utilizes this term to depict quick IP directing by means of equipment, while another school utilizes it to portray Multi-Protocol over ATM (MPOA). With the end goal of this exchange, Layer 3 switches are superfast defeaters that do Layer 3 sending in equipment. Layer 3 switches are switches with quick sending done by means of equipment. IP sending commonly includes a course lookup, decrementing the Time To Live (TTL) number and recalculating the checksum, and sending the casing with the fitting MAC header to the right yield port. Lookups should be possible in equipment, as can the decrementing of the TTL and the recalculation of the checksum. The switches run directing conventions, for example, Open Shortest Path First (OSPF) or Routing Information Protocol (RIP) to speak with other Layer 3 switches or switches and fabricate their steering tables. These steering tables are gazed upward to focus the course for an approaching bundle. References "Hubs Versus Switches Understand the Tradeoffs" (PDF). ccontrols.com. 2002. Retrieved 2013-12-10. Thayumanavan Sridhar (September 1998). "Layer 2 and Layer 3 Switch Evolution". cisco.com. The Internet Protocol Journal 1 (2). Cisco Systems. Retrieved 2014-08-05. Robert J. Kohlhepp (2000-10-02). "The 10 Most Important Products of the Decade". Network Computing. Retrieved 2008-02-25. Cisco Catalyst 6500 Series Firewall Services Module, Cisco Systems,2007 "Traffic regulators: Network interfaces, hubs, switches, bridges, routers, and firewalls" (PDF). Cisco Systems. 1999-09-14. Retrieved 2012-07-27. "What is a Network Switch vs. a Router?". Cisco Systems. Retrieved 2012-07-27. "RFC 1286 - Definitions of Managed Objects for Bridges". Tools.ietf.org. 1989-07-14. Retrieved 2013-10-19. Hamilton, Kenneth; Clark, Kenedy (1999-08-01). "Cisco LAN Switching". Encyclopedia of Things. Cisco Press. Retrieved 1999-08-01.

What is it Designwise to make a House Home

There are different types of home that vary in color, features, designs, sizes and the styles. Basing on my perception and comprehension, a home is a sacred and fabulous place that welcomes both spiritual and non-spiritual people. Indeed, a home is a place that shuns diverse violation thus the need to adopt secure designs. As such, I can feel safe, free, settled and calm.Advertising We will write a custom essay sample on What is it Designwise to Make a House Home? specifically for you for only $16.05 $11/page Learn More When I am at home, I can shun chaos and find relative peace knowing that I belong there as evident in the security features thus the need to incorporate sound features. I fancy a house that has a modern storey because they are more attractive and updated. I value a home that houses my family members since they always make me welcome. I equally fancy a home with pets because when I am bored, I can play with them; furthermore, they serve ae sthetic purposes. This makes it fundamental to incorporate designs that address animal needs. A home addresses designs that surpass fiscal capability as evident in the shape and lighting. These make one develop an inner emotional feeling. The first floor of my home has an outsized living room, two bedchambers and one bathroom thus indicating a spacious design. My house is painted with pink colors that are visible as one walks through the front door. As one enters through the door, a big lively living room welcomes an individual. The design is commensurate to the heart of the house, which is a family room fortified with modern furniture. The living room houses two beautiful pink and white couches with original pillows, a lovely massage chair and an astounding LCD screen. The textures of my home furniture are soft making them inviting; furthermore, the fluffy carpet delights the guests who prefer taking off their shoes. My living room devours aromatic fresh flowers, which are appealin g and bring forth a soothing feeling. Instead of music that distorts the silence in my living room, I use a fireplace that gives rise to a decent atmosphere thus highlighting my fancy design attributes. Most people consider kitchens as comfortable places; therefore, I transformed the kitchen making it intimate and spacious thus allowing conversations. It has an oversize, colorless bowl that parades my kitchen fresh fruits plus a beautiful flower vase with scented flowers that creates an attractive kitchen atmosphere.Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More My bedroom defines my personality in diverse ways. As one enters, he or she will see a stack of my favorite books, a beautiful pink indoor mat, pinkish colored bulb, a big attractive wardrobe that slides sideways and a very huge comfortable bed in the middle of the room with double headboards consisting of shelves and wooden drawer. My dressing table is located at the end of the room with a wall that has decorations in the form of large paintings. Finally, my bathroom and toilet are separate thus serving different purposes. They both have doors fitted with accessories, scented air freshener, white glittering tiles and new hand towels. My home includes all the interior and exterior designs that define a home including entertainment, study, sleep, and eating facilities. A box home refers to small residential project, which focuses on constructing a peaceful box house. This home is nonviolent and built using aluminum wooden edging with divergent woods used inside. The box home is a 19 square meter residence consisting of four rooms with the basic functions of the kitchen, bathroom, living room and bedroom. The room emphasizes the need for excellence space, quality material used in construction, natural light, and reduces unnecessary floor spaces. These attributes define my house outstandingly. This essay on What is it Designwise to Make a House Home? was written and submitted by user Meadow R. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Free Essays on Cuban Missile Crisis

cuban missile crisis Many agree that the Cuban Missile Crisis was the closest the world ever came to nuclear war; but exactly how close did it come? The Crisis was ultimately a showdown between the United States and the Soviet Union from October 16 to October 28, 1962. During those thirteen stressful days, the world’s two biggest superpowers stood on the brink of a nuclear catastrophe. The Crisis started as a result of both the Soviet Union’s fear of losing the arms race, and Cuba’s fear of US invasion. The Soviet Premier, Nikita Khrushchev, thought that both problems could easily be solved by placing Soviet medium range missiles in Cuba. This deployment would double the Soviet arsenal and protect Cuba from US invasion. Khrushchev proposed this idea to Cuban Premier, Fidel Castro, who, like Khrushchev, saw the strategic advantage. The two premiers worked together in secrecy throughout the late-summer and early-fall of 1962. The Soviets shipped sixty medium-range ballistic missiles (M RBMs) along with their warheads, launch equipment, and necessary operating personnel to Cuba. When United States President, John F. Kennedy discovered the presence of these offensive weapons, he immediately organized EX-COMM, a group of his twelve most important advisors. They spent the next couple of days discussing different possible plans of action and finally decided to remove the US missiles from Turkey and promise not to invade Cuba in exchange for the removal of all offensive weapons in Cuba. On October 28, Khrushchev sent Kennedy a letter stating that he agreed to the terms Kennedy stated, and the crisis ended. The Cuban Missile Crisis can be blamed on the insecurity of Cuba and the Soviet Union. After the United States’ unsuccessful attempt to overthrow Castro and end communism in Cuba at the Bay of Pigs in 1961, Castro was fearful of another US invasion. The US Armed Forces conducted a mock invasion and drafted a plan to invade Cuba t... Free Essays on Cuban Missile Crisis Free Essays on Cuban Missile Crisis cuban missile crisis Many agree that the Cuban Missile Crisis was the closest the world ever came to nuclear war; but exactly how close did it come? The Crisis was ultimately a showdown between the United States and the Soviet Union from October 16 to October 28, 1962. During those thirteen stressful days, the world’s two biggest superpowers stood on the brink of a nuclear catastrophe. The Crisis started as a result of both the Soviet Union’s fear of losing the arms race, and Cuba’s fear of US invasion. The Soviet Premier, Nikita Khrushchev, thought that both problems could easily be solved by placing Soviet medium range missiles in Cuba. This deployment would double the Soviet arsenal and protect Cuba from US invasion. Khrushchev proposed this idea to Cuban Premier, Fidel Castro, who, like Khrushchev, saw the strategic advantage. The two premiers worked together in secrecy throughout the late-summer and early-fall of 1962. The Soviets shipped sixty medium-range ballistic missiles (M RBMs) along with their warheads, launch equipment, and necessary operating personnel to Cuba. When United States President, John F. Kennedy discovered the presence of these offensive weapons, he immediately organized EX-COMM, a group of his twelve most important advisors. They spent the next couple of days discussing different possible plans of action and finally decided to remove the US missiles from Turkey and promise not to invade Cuba in exchange for the removal of all offensive weapons in Cuba. On October 28, Khrushchev sent Kennedy a letter stating that he agreed to the terms Kennedy stated, and the crisis ended. The Cuban Missile Crisis can be blamed on the insecurity of Cuba and the Soviet Union. After the United States’ unsuccessful attempt to overthrow Castro and end communism in Cuba at the Bay of Pigs in 1961, Castro was fearful of another US invasion. The US Armed Forces conducted a mock invasion and drafted a plan to invade Cuba t...

Good teaching Essay Example | Topics and Well Written Essays - 500 words

Good teaching - Essay Example They came just to have a professional degree and more inclined to job perspective. He also described three models of teaching process. When the teacher judges the students according to their level of intelligence and capability, he tries to generalize the students and form a standard pattern of his lectures which intentionally align with the interest and knowledge base of the students. The teacher just tries to share information with the students. The main focus of this stage is to provide clarity of information through lectures and notes for information sharing. This type of teaching is mostly common in Asian countries. Some of its specific characteristics are that the teacher should make eye contact with the student to make sure that the students are understanding the topic, make signals in order to communicate and make clear voice conversation with the students. Understanding the student refers to ensuring that the students are getting and understanding exactly what are intended. This is calculated as one of the important aspect to teaching. The teachers try to make sure that the topic is crystal clear to the students and have solved all their queries regarding the topic. The faculty members search for appropriate tools of teaching procedure such that it cause more engagement of all kind of students in the lecture and classes (Biggs, 2012) (Biggs, 1996). Some interactive activities can be done to understand the students clearly. As a student, I have faced different procedures of teaching practiced by my teachers. The process of teaching differed according to the level and standard of the students in class. I have noticed that information sharing was the main concern for the teachers. They did not try very hard to make us understand clearly the topic, but they tended to share more and more information in very short period of time. They made regular interactions and made easier communication with the students so as

Critically analyse approaches to market segmentation that can be Essay

Critically analyse approaches to market segmentation that can be applied to the fashion retail sector - Essay Example Besides, clothing for every season is being produced to suit every market and every generation. This enhances the importance of market segmentation in the fashion retail sector. This essay will critically analyze the approaches that can be applied to the retail fashion sector. The fashion retail industry in UK is turbulent as the fashion conscious consumers expect and thrive for constant change. This requires proper market segmentation so that retailers are in a position to satisfy individual customer needs. The fashion retail market is split into number of segments – luxury, high street and supermarket/out-of-town discounter (Bruce & Daly, 2006). With the supermarkets having entered the clothing sector, the fashion retail has been redefined. It enables the time-starved consumers to purchase cheap clothing instead of visiting high street. Different retailers adopt a different segmentation strategy depending on the market and the products they have on offer. Segmentation according to Bond and Morris (2003) can either be attitudinal or latent class segmentation. Consumers have different attitudes and these lead to different behavior but this does not apply to the retail fashion sector where customer preferences change by the season. Results on the basis of attitudinal segmentation have been very flat. Latent class segmentation differentiates people on the basis of the degree of their perception of brand, price promotion, sales personnel and product line. Segmenting on this basis gives a better cluster solution which is more robust than based on attitudes. Market positioning strategies are developed by retailers based on product, price and service provision. Store images assist the retailers in determining the positioning strategies (Birtwistle, Clarke & Freathy, 1998). The retailers project an image which matches the targeted customers’ self-image world, which increases customer loyalty. The store image is linked to customer

Marketing Communication (PG Tips) Essay Example | Topics and Well Written Essays - 750 words

Marketing Communication (PG Tips) - Essay Example In the year 2005, for example, tea's share of beverages grew by one percent, a positive sign for the tea market. The competition: Tea has strong competition not just from other beverages like coffee brands, flavoured water, juices, soft drink brands and hard drinks but also from the various varieties of tea. Today myriad kinds of herbal teas dot the market, and each brand promotes its uniqueness. The main competitors include Clipper Teas Ltd, Premier Foods, Tetley group, Drury Tea and Coffee company, Whittard of Chelsea and Associated British Foods Plc to name a few. In this cluttered market, where brand loyalty for a particular brand is strong, but customers constantly experiment with new and unusual flavours, it is thus vital for a brand like PG Tips to make its presence felt for the basic brand of black tea. Market and customer behaviour: With changing lifestyles, the usage of tea as a drink with the breakfast or a drink that people wake up to has also evolved. Many people prefer juice to the morning tea and many opt for diet coke over the evening tea. Besides this, types of tea purchased also vary with socio-economic status, marital status, working status, presence of children and household size. Research has revealed that the main customers to target for the traditional PG tips black tea bags are women over 35 years of age. Research has revealed that this segment of customers purchase tea for their family and enjoy it together in a typically British way. THE 5Ps FOR PG TIPS PRODUCT: The black tea of PG Tips in its original styled bag is the product in question. It has an existing customer base, which is not so large but steady. It has health benefits not yet advertised. And it has plenty of competition from a range of complementary and supplementary products. PRICE: PG Tips has decided not to be a price player and it must stick to the position. The prices must not be discounted, as today's customer automatically becomes wary of a product's quality if the price is slashed. However economy packs of the tea bag that last for the entire month can be promoted. PLACE: Prominent kiosks must be located at stores for stacking the tea. Special samples of the improved tea bag can be included with other Unilever products. Samples can also be included with complementary products like biscuit packets, crackers, chips and snacks. PACKAGING: As PG Tips is an existing brand with an old image, it is important to revive the packaging keeping the new communication and sales strategy in mind. However the new packaging must not be drastically different as it may make the existing loyal customer wary. The new packaging for the practical woman over 35 must not be overtly fancy but be practical to use and stock. It must show value for money she spends and PG Tips must keep this maturity factor in mind. It would also benefit to add a small paragraph detailing the health benefits of black tea. PROMOTION: Cross promotions at beauty parlours or women stores where women often visit may be a good idea. They could be offered tea and redemption coupons at these outlets. Tie ups could also be done with stores where women are offered purchase benefit coupons (like membership to a club, password to an online PG Tips tea club, prizes) on the tea. THE IDEA OF THE CAMPAIGN The campaign must mainly target women over 35 years old, as this is the segment that goes to